We deliver insight to clarify the uncertainties associated with early-stage products and help you prioritize the strategic options for optimizing your clinical development, portfolio strategy, marketing, licensing, fundraising and partnering efforts.

Senior level expertise with each project

Early-stage research and strategy work demands senior counsel. The two partners, Susan and Tucker, are fully involved in every aspect of each project, from developing the interview materials to conducting the research to analyzing the findings. The core of our work involves exploring in-depth clinical issues with top global thought leaders and academically-based specialists, often enhanced by payer and patient research. We believe strongly that it takes a highly experienced senior team to perceive the underlying biases, dig deep for the right questions, and question the answers in order to deliver reliable and meaningful strategic insight.


Close, collaborative working relationship

We welcome clients’ full involvement in the research process, including listening to interviews, participating in debriefing calls after each interview and providing input to the lines of questioning or the project scope. We view clients as partners and strive for a collaborative working relationship so there is buy-in on recommendations and major conclusions as the project progresses.


A small core team with a wide breadth of capabilities

Our emphasis on primary and secondary research is enriched by affiliations with experts in forecasting, large-scale quantitative surveys, web research, global fieldwork, regulatory strategy, and reimbursement. We manage our affiliates seamlessly so that regardless of the number and complexity of resources brought to bear on a project, the client’s primary contact always includes Susan and/or Tucker.


A project plan that evolves with research results

Research on early-stage products is highly iterative and typically leads to new fundamental questions and assumptions. The partners are fully responsible for guiding this iterative process, recommending changes to the discussion guide as well as spontaneously applying new learnings from each interview to the next one reflecting dynamic, responsive and fresh queries and insights.


Select number of projects undertaken at any one time

Because Susan and Tucker are fully involved in each project, they can accommodate only a limited number of projects at any time. Their time is devoted to providing senior-level counsel from start to finish in every project, rather than training and managing junior staff. As a result, the firm is the same size today as it was when Aptis was founded in 2001—a fact Tucker and Susan are very proud of.


An integrated team with years of working together

The partners, consultants, and affiliated organizations that comprise Aptis today have remained essentially unchanged over the past decade. Our long history of working together not only keeps our team responsive and accessible to client requests but also highly flexible to changes in the project plan.

“What sets Aptis apart is their ability to conduct insightful research in new product areas. When engaged in a project, I feel like Susan and Tucker are part of my team. They have a tremendous amount of experience to draw upon and their research execution and analysis are top notch.”
— A.J Fedor, Executive Director, Commercial Analytics and Operations, Tesaro